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At the CES 2023 conference, payment giant Mastercard (Mastercard) announced a partnership with Polygon to launch a Web3-centric incubator to provide emerging artists with Web3 tools and skills to help them connect with fans and integrate Web3 technology into their works and Among the projects, including how to mint NFT, how to build a community in the metaverse, how to “tokenize” content, etc.
Polygon has previously established Web3 partnerships with brands such as Starbucks, Disney, Adidas, and PRADA.
Plan for Mastercard and Polygon collaborating to promote artists.
Executive summary: This section would provide a brief overview of the main objectives and goals of the collaboration, as well as the target audience and expected outcomes.
Market analysis: This section would delve into the current state of the music industry and the specific needs and pain points of artists. It could also include information on the target audience and how they currently consume music.
Product/service description: This section would describe the specific product or service that Mastercard and Polygon would offer to artists, including any features or benefits.
Marketing and sales strategy: This section would outline how the collaboration plans to reach and engage its target audience, as well as how it will generate revenue.
Financial projections: This section would provide estimates of the costs and potential profits of the collaboration, based on assumptions about the demand for the product or service.
Implementation plan: This section would outline the steps and resources needed to launch and sustain the collaboration, including any potential partners or suppliers.
Evaluation and ongoing improvement: This section would describe how the collaboration will measure its success and make any necessary adjustments to ensure its long-term viability.
