Indonesian start-up Social Bella in funding growth push to gain unicorn status

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Till date, besides its online marketplace, Sociolla has opened 48 physical retail stores across 28 cities. Its omnichannel approach has allowed consumers to shop anywhere and anytime.

All these were made possible because it listened closely to what its consumers need and want. What’s really special about Sociolla is this “friendship” it has with its consumers.

In the second of our two-part conversation with Santi, co-founder and CMO of Sociolla, we hear about how building a community around the brand and being a “friend” to consumers first have been instrumental in its growth to become the largest beauty marketplace- not just in Indonesia but across the region while adopting this powerful growth strategy.