0
0
If the NFT market is used as an analogy to the early stage of e-commerce, it is equivalent to the stage of Amazon and Dangdang’s excellent competition for online bookstores. Defining NFTs as digital collections today, or slapping the thighs when Azuki loses the boring ape, doesn’t even understand 1%. I believe that after PFP, there may be a new round of opportunities for Pass cards, functional NFTs and GameFi combined with the traditional economy, and these opportunities will open up space for comprehensive trading platforms.People have to look forward.
Crypto Punks. Bored Apes.
These aren’t garage bands from the ’90s Seattle grunge scene. These delightfully pithy monikers are some of the most popular NFTs on the market right now.
NFTs (non-fungible tokens) from a very high level are digital assets that can be purchased, traded, re-sold, or displayed like one would with any physical world art piece.
As popularity has grown with NFTs, brands have begun implementing NFT based memberships to grant exclusive access and perks to holders of these digital assets.
There are NFT social clubs where access to private communities are granted by ownership of a branded membership NFT. There are restaurants using NFT memberships to access premium service amenities like private lounges, extravagant culinary experiences, and celebrity dinners. There are even NFT funded film and TV projects where NFT holders are granted access to behind-the-scenes content, meet and greets with cast and crew, as well as monetization opportunities over the finished piece of content.
For ecommerce merchants, NFT memberships represent an opportunity to create a deeper sense of community, boost brand loyalty, and reward your most engaged customers with exclusive access and privileges.
Key takeaways
Membership NFTs allow businesses to build communities of their most loyal customers.
Customers are already familiar with the benefits of the membership model.
Look for the ways to reward your membership NFT holders with exclusive perks, access and content.
