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Seven dimensions of all skyrocketing NFT projects B ( Builder ) I ( Innovation ) T ( Team ) K ( KOL ) E ( Economic ) E ( Evolution ) P ( Price )
This year, the NFT market has entered a lot of new and old faces. The “blood-sucking attack” of LooksRare and X2Y2, which was born out of nowhere, once surpassed OpenSea in transaction volume; Uniswap acquired the aggregator Genie and began to enter the NFT track; the multi-chain coexistence market represented by Solana has divided up 17% of Ethereum’s market share .
Competition is breathing new life into this young market. The market has grown and the transaction scale has continued to grow. In May of this year, the single-day sales of NFTs on the Ethereum chain exceeded 600 million US dollars for the first time; trading tools are iterating step by step in the competition, batch listing and trading, “listing NFT is mining”… The evolving gameplay and functions have activated a larger user scale; at the same time, the number of NFT projects has also exploded, and players have been dazzled by the endless types and works.
The seven dimensions of all skyrocketing NFT projects.
1
Builder
The target users that NFT projects want to attract should be Builders, not wool parties and short-term arbitrageurs. This is particularly important and the biggest test for the team. Speculators are common, but Builders are rare.
Builders gather together because of their resonance and sense of identity. For example, mfers, which represent post-modern mourning culture, attract millennials who feel powerless in the face of work pressure and social difficulties. The highly reductive NFT characters impress and empathize. From this, a very spontaneous community was born. Different from projects that need to be announced by the team, NFT projects with Builder also have members who voluntarily maintain and promote the ideas and spirit of the community.
Speaking of Builder, I actually think of Bitcoin miners first. The success of Bitcoin today is not driven by speculators, but is attributed to countless miners and preachers, mining, researching the underlying technical logic, translating white papers, writing Publishing articles, giving speeches, developing mining machines… When it was still a very niche new thing, Builder jumped into the unknown world, embraced uncertainty with open arms, and expanded the scope of the project through Builder’s own construction. Sincere attitude and belief, that kind of mentality not driven by profit, gave birth to Bitcoin that changed the world.
2
Innovation
Every blue chip project is unique.
Many people think that innovation is to create something new that did not exist before. This understanding is actually not accurate. Innovation is more common to change a way of thinking and perspective. The reason why most people can’t innovate is that they only have one perspective or stick to one mode of thinking. There are countless imitation disks on the market. Homogeneous imitation will only make users aesthetically tired. If the product features are lackluster, it can basically be declared dead as soon as it goes online.
Web3 is an industry that encourages innovation. Entrepreneurs need to keep the cup empty at all times, throw away the old-fashioned thinking framework, and shape the unique selling point of their products. In Web3, there will never be the next CryptoPunks, there will never be the next Boring Ape, there will never be the next Azuki, there will never be the next STEPN…because every work that can be remembered is completely different from the last Same. No one will pay for the next monkey because people only need one monkey, but there will be no end to innovative projects.
Just like the recently popular Strxngers, its unique point is to reveal a new contemporary social relationship: the turn of likes, expressing a state between people with perfunctory likes, which is very in line with the atmosphere of the NFT circle. This concept has a strong meme cultural attribute. In the metaverse, everyone is a stranger.
3
Team
Behind a successful NFT is a team with a deep understanding of finance, consensus, community and art.
When evaluating NFT projects, the overall strength of the team is an indicator that BitKeep focuses on. Past successful cases, credit endorsements, network influence, excellent work creation ability, and community development ability are all plus points. I roughly divide NFT teams into four categories:
1. Design type: have strong artistic ability and originality, and are relatively weak in the direction of commercialization. The specific representatives are Azuki, a two-dimensional Japanese comic with exquisite style and low co-creation, and animal anthropomorphic works with different emotions of boring apes, which have high requirements for team aesthetics and originality.
2. Marketing type: Most of the core team have a background in advertising and have strong storytelling and marketing capabilities. It is suitable for some works with low threshold for art creation, such as Beans and Doodles in cartoon style, and pays more attention to the business planning and execution of the team.
3. Resource type: The team has a wide network of contacts in the Web3 circle and has strong financial strength. Such as the early aborigines CryptoPunks in the NFT market, and Moonbirds launched by Crypto whales, are all of this type.
4. Deep cultivation type: Have solid and profound thinking in the field of NFT, and aim to operate sustainable commercialization projects for a long time. It can be said that most of the outstanding and market-proven projects basically belong to this type.
4
KOL
After completing the entrepreneurial team research, I often ask: Has this project gained widespread attention from KOLs? Has it become a work favored by community opinion leaders?
Whether it is a giant whale or a KOL, it is the way for this NFT community to communicate with the entire Web3 industry from an explicit point of view.
The innovation and team strength we mentioned earlier, all these efforts will definitely be affirmed by KOLs. This is the way to confirm the feasibility of the project. If no matter how good a project is, but no influential person expresses goodwill, goodwill to them, or holds their NFT, then it is almost impossible for the project to gain audience recognition, establish connections in the user circle, and prove the value of the work. possible thing.
Like the Builder mentioned above, to determine whether a community user is a Builder, a basic indicator is whether he is willing to use an NFT image as an avatar and hang it on Twitter, Facebook or Telegram. So in the same way, judging whether a KOL approves the project also depends on whether he actually uses the NFT. Recognition by KOL is also the successful password of BAYC.
5
Economic
We used to think that NFT was just NFT, but gradually we found that from AXS, to MANA and SAND, to APE, to GMT, there is a complete token economic system behind the skyrocketing NFT.
To impress the audience, NFT projects rely on substantive content, but the content is not just a picture or an art design. What NFT sells is a commitment to investors’ future rights and interests, including potential increases, holdings There are bonuses or other derivative benefits.
It is quite difficult to do a complete set of token economic system, and the issuer needs to be able to look at the overall situation and plan the entire ecology from scratch. It can be said that the economic system dominates the success or failure of the entire project. The more the project is headed, the more perfect the design of the economic system will be. If the economic system is not well designed, it is difficult for NFTs to go a long way.
For example, when we look at YGG’s first-year financial report, the income of gold members exceeds 10 million US dollars, the monthly income of Axie’s senior players is 10 times that of ordinary blue-collar players in the Philippines, and GMT’s 20-day online increase is 5 times. The advanced economic system is helping investors While bringing tangible benefits, it also promotes the NFT project to become a legend.
6
Evolution
Crypto itself is constantly evolving, with smart contracts in 2017, DAPP trend in 2018, and the C position of exchange stations in 2019. After 20 years, DeFi will open a new era, expanding from Ethereum to a multi-chain ecosystem, and today superimposing Layer2, GameFi, NFT, Metaverse… product iteration, project evolution, and continuous exploration to become the most suitable work for the moment.
Iterating means starting from scratch, maintaining a zeroing mentality, and throwing away existing successes and progress at any time. A project itself can continue to evolve, this is not a willingness to innovate, but in the process you become not yourself.
The reason why “the most expensive TXT” Loot is exciting lies in its arbitrary composability and usage, everyone can cast and distribute it by themselves, and everyone can recreate around simple texts, interact with protocols, and make music. , making peripherals… just like the building blocks that I played with when I was a child, this feeling of creativity being ignited has a great meme effect.
7
Price
The core of the NFT project is price and liquidity. No matter how well-packaged a work idea is, the price has no narrative and no communication power. Therefore, whether the trend of the secondary market is strong and growing is also an important factor for us to measure. index.
When a fast-growing project or blue-chip project emerges, it must be that the consensus of this project overwhelms most other projects in the market, and it must be that this project is more comprehensive in these seven key dimensions.
所有暴涨 NFT 项目的七大维度 B ( Builder ) I ( Innovation ) T ( Team ) K ( KOL ) E ( Economic ) E ( Evolution ) P ( Price )
今年 NFT 市场闯入了不少新老面孔。横空出世的 LooksRare 和 X2Y2 “吸血攻击”，交易额一度超越 OpenSea；Uniswap 收购聚合器 Genie，也开始切入 NFT 赛道；以 Solana 为代表的多链并存市场，瓜分了以太坊 17% 的市场份额。
竞争正在为这个年轻的市场注入新活力。市场壮大，交易规模持续增长，今年 5 月，以太坊链上 NFT 单日销量首度突破 6 亿美金；交易工具正在竞争中一步步迭代，批量上架与交易、“上架 NFT 即挖矿”……演进的玩法与功能激活了更大用户规模；与此同时，NFT 项目数也在井喷式爆发，玩家们在层出不穷的类型和作品面前挑花了眼。
所有暴涨 NFT 项目的七大维度。
1
Builder
NFT 项目要吸引的目标用户应该是 Builder，而非羊毛党、短期套利者，这一点特别重要，也是对团队最大的考验。投机者常有，而 Builder 却难得。
Builder 因共鸣和认同感聚集在一起，比如代表后现代丧文化的 mfers，吸引了在工作压力和社会困境面前感到无力的千禧一代，在消极、迷茫甚至绝望的情绪漩涡中，人很容易被还原度很高的 NFT 角色打动并产生共情。由此诞生了自发性极强的社区。不同于需要团队宣发的项目，拥有 Builder 的 NFT 项目也就拥有了自愿维护和宣传社区理念与精神的成员。
说起 Builder，我其实第一个想到的是比特币矿工，今天比特币的成功不是由投机者推动的，而是归功于无数矿工和布道者，挖矿、研究底层技术逻辑、翻译白皮书、写文章出书、做演讲、研发矿机……当它还是非常小众的新生事物时，Builder 就跃入未知世界，张开双臂拥抱不确定性，通过 Builder 自己的建设扩大项目的辐射范围，那种真诚的态度和信仰，那种不因利益驱使的心态，催生出改变世界的比特币。
2
Innovation
每一个蓝筹项目都是独特的。
很多人认为，创新就是创造一个原先没有的、新的，这个理解其实不太准确，创新更常见的是变换一种思维方式和视角。大多数人不能创新的原因是，只拥有一种视角或者固守一种思维模式，比如看跑鞋火了，就去做个跑鞋仿盘。市场上的仿盘数不胜数，同质化的模仿只会让用户审美疲劳，如果在产品特色上乏善可陈，那一上线基本就可以宣告死亡了。
Web3 是一个鼓励创新的行业，创业者们需要时刻保持空杯的状态，丢掉旧式的思维框架，塑造自己产品的独特卖点。在 Web3，永远不会有下一个 CryptoPunks，不会有下一个无聊猿，不会有下一个 Azuki，不会有下一个 STEPN……因为每一个能被人记住的作品都和上一个完全不一样。没有人会为下一个猴子买单，因为人们只需要一个猴子，但是创新的项目会永无止境。
就像最近大热的 Strxngers，其独特的点在于揭示了当代新型社交关系：点赞之交，用敷衍的点赞行为表达人与人之间的一种状态，很符合 NFT 圈的氛围。这一概念具有较强的 meme 文化属性，在元宇宙，大家都是陌生人。
3
Team
成功 NFT 的背后总有一个深刻理解金融、共识、社区与艺术的团队。
在评估 NFT 项目时，团队综合实力是 BitKeep 重点考察的一个指标，过往成功案例、信用背书、人脉影响力、优秀作品创作能力、社区发展能力都是加分项。我大概把 NFT 团队分成四类：
1. 设计型：具备较强的美术能力和原创力，在商业化方向相对比较薄弱。具体代表比如 Azuki 这种画风精美、共创性不高的二次元日漫，无聊猿情绪各有千秋的动物拟人化作品，对团队审美和原创力要求较高。
2. 营销型：核心团队大多广告出身，具备较强的讲故事和营销能力。适用于一些美术创作门槛不高的作品，比如卡通画风的 Beans 和 Doodles，更看重团队的商业规划和执行力。
3. 资源型：团队在 Web3 圈人脉很广，且具备雄厚的资金实力。像 NFT 市场早期原住民 CryptoPunks、Crypto 巨鲸推出的 Moonbirds，都是这一类型。
4. 深耕型：在 NFT 领域拥有扎实深刻的思考，目标长期经营可持续的商业化项目。可以这么说，大多脱颖而出、经过市场验证的项目基本也都属于这个类型。
4
KOL
完成创业团队调研后，我常会提问：这个项目是否获得了 KOL 的广泛关注？是否成为社区意见领袖青睐的作品？
巨鲸也好，KOL 也好，是这个 NFT 社区从显性上来看和整个 Web3 行业沟通的方式。
前面我们提到的创新、团队实力，这些所有的努力一定会得到像 KOL 的肯定，这是侧面印证项目可行性的方式。如果再好的项目，却没有任何一个有影响力的人对他们表达好感、善意，或者持有他们的 NFT，那这个项目想获得受众认可、在用户圈层建立联结、证明作品价值是几乎不可能的事。
像前文提到的 Builder，判断一个社区用户是否为 Builder，一个基本标识在于，他是否愿意用 NFT 图片做头像，挂在推特、脸书或电报上。那么同理，判断一个 KOL 是否认可项目，也是看他是否真正使用这个 NFT。获得 KOL 的认可，也是 BAYC 的成功密码。
5
Economic
我们以前觉得 NFT 只是 NFT，但渐渐发现，从 AXS，到 MANA 和 SAND，到 APE，到 GMT，暴涨 NFT 背后都有一个完善的通证经济系统。
NFT 项目想要打动受众要靠实质的内容，但是内容所包含的并不单单只是一张图、一个美术设计，NFT 卖的是对投资者未来权益所作的承诺，这些权益包括潜在的涨幅、持有红利或其它衍生福利。
想做好一套完整的通证经济系统，难度相当高，发行方需要能纵观大局，从零规划整个生态。可以说，经济系统主宰了整个项目的成败，越是头部项目，其经济系统的设计越追求完美、滴水不漏。经济系统设计不好，NFT 难走长远。
比如我们看 YGG 的首年财报，打金成员收入超 1000 万美元，Axie 的高级玩家月收入是菲律宾普通蓝领的 10 倍，以及 GMT 上线 20 天的 5 倍涨幅，先进的经济系统在为投资者带来切实权益的同时，也推动 NFT 项目成就一个传奇。
6
Evolution
Crypto 本身就在不断地进化，17 年的智能合约、18 年 DAPP 潮、19 年交易所站 C 位，20 年后 DeFi 开启新纪元，从以太坊扩展到多链生态，到今天叠加 Layer2、GameFi、NFT、元宇宙……产品迭代、项目演进，不断探索成为最适合当下的作品。
迭代意味着推倒重来，保持一种归零的心态，随时抛弃已有的成功和进展。一个项目本身能不断地进化，这不是一个创新的意愿，而是在这个过程中你变成不是你自己。
“最贵 TXT” Loot 之所以让人感到兴奋，就在于其随心所欲的可组合性与用法，每个人都可以自己铸造发行，每个人都可以围绕着简单的文本进行再创作，协议交互、制作音乐、制作周边……就像儿时玩的积木，这种创造力被点燃的感觉，极具 meme 效用。
7
Price
NFT 项目的核心是价格和流动性，一个作品理念包装得再好看，价格没有叙事性，也不具备传播力，所以二级市场的走势是否强劲、是否处于增长态势，也是我们衡量的一种重要指标。
当一个快速增长的项目或者蓝筹项目出现的时候，必定是这个项目的共识压倒了市场上多数的其它项目，并且也必然是这个项目在这七个关键维度上考虑得更加面面俱到。
