The China GF Securities Easy Gold App has launched a limited-edition digital collection based on the company’s mascot “Ben Ben”. This digital collection is supported by blockchain technology, which is unique and cannot be tampered with.
It is DIY generated by customers and stored on the blockchain platform independently developed by GF Securities. The launch of this digital collection is one of the important measures taken by GF Securities to explore the customer service of Generation Z. It is reported that the digital collections launched this time are distributed online.
New customers only need to complete a deposit within 90 days of opening an account. By inviting friends to help, old customers have the opportunity to create their own digital collections on the Easy Gold App.
In order to uphold the concept of “healthy life and healthy investment”, the digital collections distributed this time are themed on sports. Customers can customize different parts such as tops, shorts, hats, etc. The image of the “strong general” combination can truly realize thousands of people and thousands of faces.
According to the requirements of industry regulations, digital collections do not involve securities financial assets such as stocks and funds, and are limited to customized art works, which are only used for personal collection of customers, and cannot be traded and circulated among customers.
Qu Dongrong, general manager of the e-commerce department of GF Securities, said: “As a veteran securities firm, GF Securities has served investors for more than 30 years, and the number exceeds 10 million. With the popularization of the Internet, the company continues to explore the network ecology and find online traffic to expand its customer base. The source.
The fierce competition for customers has pushed up the cost of customer acquisition for securities companies, and the difficulty of acquiring customers has become a problem faced by many securities companies. The rise of Generation Z means the arrival of a new period of large-scale customer acquisition opportunities.
A more effective service model for Gen Z has a greater opportunity to gain a head start in the Gen Z customer base battle, paving the way for customer growth over the next 10 years.”