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Singer JJ Lin has joined an NFT community, ARC, which was co-founded in January by Kiat Lim, the son of Singapore billionaire Peter Lim, and Elroy Cheo, the family heir behind vegetable oil supplier giant Mewah International. Allegedly, the goal of ARC is not to replace Web2 with Web3, but to link the two, hence the self-proclaimed Web2.5. Build ARC at the intersection of Web2 and Web3 as a diverse network of creative talent and a leading NFT brand in Asia.